Press Release May 1997

In a market where products are distinguished by only marginal differences from their competitors, here is a refreshingly unique product.

Mouse-mats, Mugs and Pens? Seen it all before? The impact of these promotional items soon wears off. It is, in fact, difficult to over-estimate the value of a NEW and EFFECTIVE promotional device.

So, it is difficult to ignore THE MONITOR -YOU'LL NEVER LOOK BACK!

Šan ingenious device that fits to the corner of the computer screen putting your promotion in direct view of computer operators and, indeed, anyone around them.

It is certainly UNIQUE. Designer Ellis Whitcomb explains: "We were looking for something practical and funŠand judging by the difficulty we have had recovering our prototypes from market researchers, operators certainly like the product! In fact our first client, a merchant bank, had to lock them away from their own employees to save them for their clients!"

It is also very EFFECTIVE. With computers in virtually every field of business this product combines Visual Impact and Product Positioning to maximum effect. This product is positioned within computer operators fields of view. It can be matched to your corporate colours with graphics and information printed on the front and back. For example, put your Website Address, or Telephone Helpline right where it matters.

Whether you are looking at Brand Reinforcement, Website or Product launches, or Targeted Message Delivery to motivate consumers this product finds its way straight to the mark. What more would you expect from a company specialising in unique and innovative products?

IT'S NEW and IT'S EFFECTIVE
  • It is difficult to over-estimate the value of a NEW and EFFECTIVE promotional device.
  • This product combines Visual Impact and Product Positioning to maximum effect.
  • putting your Promotion in direct view of computer operators with this UNIQUE computer Rear-View Mirror.
  • Offering Added Value to computer operators. This innovative product increases all around awareness and reduces operator distractions. Try it and see...


IDEAL FOR:
Brand Reinforcement; Web-Site and Product Launches; Service Information; Incentives...

QUOTES:
"We instantly liked it and are now using it for brand reinforcement and sales promotions" - 3M STATIONERY & OFFICE SUPPLIES

"Virgin thrives on new ideas... I think your idea is a brilliant one..." VIRGIN RADIO

"It is fun and practical... having used it, I cannot imagine my computer without it..." DIRECTOR, LAZARD UNIT TRUST MGRS LTD

'An ingenious computer accessory that fits to the corner of your screen...You'll Never Look Back!'

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